Articles tagged “cape town”

Is the formation of a pan-African tourism body the solution to boosting the continent’s tourism numbers? With industry players slow to sign up, the new African Tourism Board initiative from the International Coalition of Tourism Partners has its work cut out for it.

High-end travelers are much more likely to embark on a very long-haul flight to a new destination than are budget tourists, so it is wise for the boards to focus on big spenders for any partnership.

This week's companies are from completely opposite corners of the world, but their similar approach to branding shows the universal trends in travel marketing.

Cape Town has a unique set of challenges, but it's thinking smart about the assets it has in order to grab the share of visitors it thinks it deserves.

Most quality-of-life lists should be considered a to-do lists for international travelers as they so often mix great features (walkable cities, low crime) with things that make residents happy (decent bars, parks).