Trip.com’s Key Travel deal shows its ambition to challenge Western TMCs, but breaking into entrenched markets will test its mix of tech and and human touch.
Vrbo's expanded distribution across Expedia platforms, integration into the One Key, and experiments with AI-powered reviews show how the brand is evolving inside its parent’s ecosystem. The challenge: balancing consistency for operators with new demands from a global marketplace.
As Direct Travel sees it, the deal to acquire ATPI signals a new playbook: grow big enough to compete globally, but stay nimble enough to outmaneuver the giants.
We don’t believe that talent is a topic that should be confined to meetings with HR or recruiters. We believe that talent is a board-level conversation and deserves to be treated as such. Hiring, training, and retaining top talent should be a core focus of every travel leader, everywhere.
If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential customers to competitors.