Articles tagged “british airways”

Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.

With the secrecy surrounding this new First cabin, and British Airways' history of fast-forward design, we expect to be wowed when it finally leaves the hangar in September.

With these direct jibes at Aer Lingus, it's clear there the feisty O'Leary we thought we'd lost to 'nice' is still alive and kicking.

Legacy carriers should stay on the high ground and market themselves as offering superior products as more passengers will discover the pitfalls of some low-cost carriers with their pay-for-everything-extra-but-a-seat model.

So what if British Airways took their sweet time to come up with these suites? Better late for the better than early for naught.

While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.

British Airways' move signals more moves to come. Will American make it better for its flyers?

Holidays are a stressful time for most travelers. Airlines took the opportunity to be present by introducing their crew members, showing customer appreciation, and entertaining travelers.

With only a few weeks left before 2014 ends, travel brands are already seeing a rise in activity on Twitter. Hopefully, airlines and hotels have been able to staff their Twitter social media care teams with enough relief.

Airlines' huge followings are the source of monumental moves in social interactions and acquisitions.