Articles tagged “brand usa”

With the majority of global travel bookings occurring online, Brand USA and Tourism Exchange USA have joined forces to help introduce international travelers to historically underrepresented destinations, accommodations, activities, and experiences in the United States.

With no choice, U.S. tourism businesses are being pushed away from China and toward other markets.

If the U.S. can't get Chinese tourists back, it will have to up its game attracting tourists from other international markets to make up for the spending shortfall.

Chris Thompson will step down as president and CEO of Brand USA, effective May 31, 2024. Brand USA is the U.S. 's destination marketing organization. Brand USA’s board of directors…

Even though restrictions have been lifted, Japanese tourists seem more interested in traveling at home than abroad. This is a problem for the U.S. travel industry.

The U.S. got a big boost from the vaccine rule drop for international inbound travelers. This won't fill the hole left by Chinese tourists.

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

The funding is a nod to the importance of international visitation for America’s tourism economy and the need to rebuild consumer confidence in America as a tourism destination. The timing is on point, ahead of a hoped-for global travel summer rebound.

The U.S. Covid testing regimen is likely to stick for awhile given global vaccine inequality and the Omicron variant still lurking. But selling the U.S. to overseas travelers does need to get fierce for a quicker rebound.