Global travel is expected to end 2025 on a high note, growing 4% year-on-year as of November, fueled by a shift toward the "experience economy" where travelers are now chasing high-impact, live events rather than just destinations.
The global online travel agency (or OTA) market is experiencing sustained, moderate growth, fueled by resilient international travel demand and rapid digital transformation across all travel sectors. The OTA market, valued at $94 billion in 2024, is projected to reach $107 billion by 2026, growing at a steady rate of 7%.
Live Tourism and emerging markets are defining the next phase of global travel growth, requiring the industry to shift focus from traditional seasonality to high-value event cycles and dispersed travel models.
The global car rental sector is a resilient $92 billion market, driven by leisure travel, with the Americas being the largest market. The sector is rapidly digitizing with 74% of bookings online, with direct bookings driving as much traction as intermediaries.
MENA travelers are redefining global tourism — blending faith, family, and cultural identity with digital fluency and a growing appetite for authentic, experience-led travel.
The fragmented landscape of hotel sustainability data has long hindered both consumers and operators. By centralizing disclosures, Travalyst and its partners could make environmental transparency a baseline expectation, and redefine how travelers choose where to stay.
The global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5% year-on-year, to reach $78 billion by 2026.