Boeing

Boeing is going to have to do more than apologize to make travelers comfortable with taking the risk of flying on the 737 Max when it returns to service. Travel buyers and managers, too, are unlikely to ignore the risk with their jobs at stake.

The timing for global hotel chains to expand their presence in China has never been rosier. It's not just the sheer size of the domestic travel market but also the learnings that can be had from a country that has emerged as a technology trailblazer.

Many airline industry insiders say they expect passengers will fly the Max when it returns to service, provided the price is right. But branding and marketing experts see it differently. Many of them say Boeing must engage in a full-scale rebranding effort to make passengers comfortable enough to fly.

Another strong quarter for Delta. Investing to create more customer loyalty is paying off. What a concept: doing what it takes to keep people keep coming back.

Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now will be ahead of the curve.

Airlines have innovated a lot since Skift Airline Weekly's launch in June 2004, but there's one innovation that we think radically changed the industry.

Network airlines have long sought to drive out low-cost carriers by matching fares in certain markets. But now, equipped with basic economy fares and other options, United Airlines' Kirby vows to match the fares of new entrants in a much more rigorous way.

Sabre is engaged in a tough but necessary technology transition. Beyond the system outages it has experienced recently, some of the events impacting its financial results, namely the Jet Airways financial collapse and the Boeing 737 Max groundings, are beyond the company's control.

Even many seasoned travelers have overhead-bin anxiety. Can Boeing and Airbus find a way to make it easier to match travelers with bin space?

This is another serious blow for Boeing. We'll have to wait until investigators have analyzed the flight data recorders before we can get a full picture of what happened to Flight 302.