Articles tagged “Beverly Hills”

In an industry obsessed with reinvention, The Peninsula Beverly Hills proves that consistency can be just as powerful.

Shopping is one of the parts of any trip that many travelers look forward to. Online shopping is certainly impacting in-destination spending in some markets, and more tourism boards are getting creative with how to compete with e-commerce giants.

Is research the new content marketing for convention bureaus? We hope so because it's a good way for cities to differentiate themselves, and it provides new inspiration for event programming and education.

When convention and visitor bureaus produce extensive research papers and trend reports, they're showing their commitment to embrace Millennial consumers.

Beverly Hills is sidestepping traditional media marketing with a thought leadership trend piece on the future of luxury, which helps position both the destination and the bureau as fresh and forward-thinking.