Articles tagged “best western”

In any industry, C-level perspectives deliver some pretty sharp, sometimes surprising insights on what's really going on. Best Western CEO David Kong's observations are just that.

The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.

Everyone in travel and hospitality seems to be jumping onto the virtual reality (VR) bandwagon, but does VR really have the power to be as powerful a marketing tool as everyone thinks it is?

Although most of the rankings fall in line with what you'd normally expect, there were a few surprises. It's also clear hotels have some work to do when it comes to their food quality, amenities, and loyalty programs.

On one hand, best Western doesn't scream four-star comfort. On the other, they're not making these hotels pay big time just for the added distribution. It seems like a win-win for hotels that are better than good enough.

We like the budget design approach of GLō, even if we don't understand the spelling or capitalization. Someone should tell Best Western that even millennials like simplicity.

We've been watching how early adopters in business travel are beginning to partner with Uber and Airbnb. Likewise, segments of the hotel industry are beginning to accommodate the sharing economy. Five years from now that collaboration and cooptation will be in full swing.

Best Western has overcome its brand reputation in recent years to be recognized for its international foot print as well as innovation online and within properties.

The use of Big Data is imperative if travel businesses want to improve conversion, grow purchases, and retain customers.

We've reached peak boutique. The market has become so muddled with major brands attaching their name to independent properties that consumers are more likely to book based on individual property or brand than any connection between the two.