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Articles tagged “belmond”

Hotels

InterContinental Hotels Is Closing In on a Luxury Acquisition

Asset light, something with history and heritage, fewer than 200 hotels ... IHG CEO Keith Barr has quite a specific wish list. It doesn't sound like we'll have to wait too long until we find out the identity of the luxury hotel brand in question.

InterContinental Hotels Is Closing In on a Luxury Acquisition

Ground Transport

Belmond Looks to Solidify Its Brand Image Against Competitor With Its Old Name

While part of the goal of Belmond's new branding campaign is to establish itself as an entity apart from its former Orient Express moniker, we wonder if the images it presents may be just a little too reminiscent of its former self.

Belmond Looks to Solidify Its Brand Image Against Competitor With Its Old Name

Online Travel

LGBT Tourism Is Still Resilient After a Year of Milestones and Setbacks

It's been a year of triumphs and also, unfortunately, more challenges for LGBT travelers. One truth that Orlando underscored is that the LGBT travel market is one of the most resilient and is not easily deterred from traveling and celebrating their community.

LGBT Tourism Is Still Resilient After a Year of Milestones and Setbacks

Media and PR

The Former Orient-Express Hotel Brand Touts Experience in First Ad Campaign As Belmond

The copy-heavy Belmond hotels print advertising campaign, its first, is an interesting experiment for the new brand. It is inspirational and experiential, but will it resonate with today's on-the-go, smartphone-in-hand travelers? We'll see.

The Former Orient-Express Hotel Brand Touts Experience in First Ad Campaign As Belmond

Hotels

Interview: Behind Belmond’s Rebrand of Iconic Orient-Express Name

The new Belmond brand allows the hospitality and travel group to better seek out new management partnerships and expand the customer base to younger demographics.

Interview: Behind Belmond’s Rebrand of Iconic Orient-Express Name

Hotels

The Curious Rebranding of Orient-Express Hotels Into the Belmond Brand

It's a beautiful world (Belmond), and a curious one, as Orient-Express Hotels Ltd. is discarding its iconic -- albeit licensed -- brand, and is rebranding its portfolio of hotels, river cruises, rail lines, safaris and restaurants.

The Curious Rebranding of Orient-Express Hotels Into the Belmond Brand