Articles tagged “beacons”

Miami Airport Becomes One of the First to Connect Consumers With Beacons

Miami Airport Becomes One of the First to Connect Consumers With Beacons

Marisa Garcia, Skift

The launch of the "MIA Airport Official 2.0" app is a big step towards proof of concept at Miami International Airport. Now we wait to see whether passengers enjoy blue-dot way-finding, and the personalized shopping and dining features, as much as the industry expects.

4 years ago

The Future of Connected Travel at Stuttgart’s Urban Living Lab

The Future of Connected Travel at Stuttgart’s Urban Living Lab

Greg Oates, Skift

The biggest trendline in travel is personalization, but that can only truly evolve if people decide that they want to share more and more personal information.

4 years ago

Travelers Say That Brands Don’t Know Them Like They Should

Travelers Say That Brands Don’t Know Them Like They Should

Dan Peltier, Skift

Some day, travel brands will know you better than you know yourself and you won't feel violated because of it. Today is just not that day.

4 years ago

Airlines Look to Beacons to Improve Their Internet of Things Infrastructure

Airlines Look to Beacons to Improve Their Internet of Things Infrastructure

Marisa Garcia, Skift

As the use of beacons to connect with customers becomes commonplace in other areas of life, such as retail, aviation will have an easier time making passengers comfortable with these exchanges. The trick is data exchange with airports, and between airlines. The commercial and strategic value of the Big Data airlines gather about us at various stages of the journey makes them loathe to share too much.

4 years ago

Facebook Gets Physical With Beacons and Offers at Hotels and Other Businesses

Facebook Gets Physical With Beacons and Offers at Hotels and Other Businesses

Joyce Manalo, Skift

Travel brands that decide to implement Facebook Bluetooth are getting the device for free but will eventually pay for it when point of sale systems are integrated.

4 years ago

Airports Taking Emotional Approach Could Make Passengers Bigger Spenders

Airports Taking Emotional Approach Could Make Passengers Bigger Spenders

Dan Peltier, Skift

Airports need to use their data resources to advantage. A static ad displayed in a terminal for months on end isn't the best way to communicate with a traveler.

4 years ago

Marriott Expands Its Beacon LocalPerks Program to More Hotels

Marriott Expands Its Beacon LocalPerks Program to More Hotels

Greg Oates, Skift

Marriott has the chance to position itself at the front of the hospitality tech wars if it can deliver on the promise of beacon technology. It should start by getting rid of the disjointed app experience and not require an extra download.

5 years ago