Articles tagged “basic economy”

Southwest CEO: We Won’t Introduce Basic Economy

Southwest CEO: We Won’t Introduce Basic Economy

Dennis Schaal, Skift

Southwest has known for years that there is money to be made in differentiation and protecting your brand identity regardless of what Wall Street thinks. That's a factor in its decision not to launch basic economy or bag fees.

4 months ago

Alaska Airlines Mimics Larger U.S. Rivals by Adding No-Frills Fare Class

Alaska Airlines Mimics Larger U.S. Rivals by Adding No-Frills Fare Class

Justin Bachman, Bloomberg

Few people want to order the cheapest product, right? The airlines hope to use that psychological trick — along with heavy restrictions — to discourage customers from booking their bargain-basement airfares.

6 months ago

JetBlue Is Adding Its Own Form of Basic Economy

JetBlue Is Adding Its Own Form of Basic Economy

Mary Schlangenstein, Bloomberg

JetBlue President and Chief Operating Officer Joanna Geraghty said this week at Skift Global Forum that she wants the airline to continue to differentiate on service and product. But will a cheaper, stripped-down type of ticket help the carrier do that?

8 months ago

Yet Another Reminder on Why Airline Competition Is a Beautiful Thing

Yet Another Reminder on Why Airline Competition Is a Beautiful Thing

Brian Sumers, Skift

Frontier is far from the most perfect U.S. airline. It gets more than its share of complaints, and its on-time rate is worse than the U.S. average. But the airline is making some improvements to try to keep passengers from defecting to legacy carriers. That's good for consumers.

8 months ago

Frontier Lowers Its Change Fees as Competition Heats Up

Frontier Lowers Its Change Fees as Competition Heats Up

Brian Sumers, Skift

This is how competition should work. American, Delta, and United have been poaching customers from discount airlines with their no-frills basic economy fares. Frontier doesn't like that, so it has come up with a new passenger-friendly policy to try to sway potential passengers.

8 months ago

Travel Managers Aren’t Buying Basic Economy Fares: Here’s Why

Travel Managers Aren’t Buying Basic Economy Fares: Here’s Why

Andrew Sheivachman, Skift

Travel managers are avoiding basic economy fares, and rightfully so. The consensus is that travelers end up paying more over the course of a trip if they go basic economy and have a worse flight experience to boot.

9 months ago

American Airlines Cites the Competition in Forcing Basic Economy Changes

American Airlines Cites the Competition in Forcing Basic Economy Changes

Dennis Schaal, Skift

When Delta Air Lines launched Basic Economy, it allowed a free carry-on bag. When American Airlines subsequently launched a similar fare type, it barred free carry-ons, and that has turned out to be a poor decision because American has been losing market share to Delta.

10 months ago

Airlines Would Prefer Passengers Stop Stealing Their Bedding

Airlines Would Prefer Passengers Stop Stealing Their Bedding

Brian Sumers, Skift

On the one hand, airlines are improving the flying experience — at least for business class — so much that passengers want to take a piece home with them. On the other, blanket theft is bad for the bottom line. We're pretty sure carriers don't have this problem in coach.

1 year ago

Air Canada Launches New Economy Fares to Compete With Low-Cost Carriers

Air Canada Launches New Economy Fares to Compete With Low-Cost Carriers

Grant Martin, Skift

A new series of fares just launched by Air Canada should make it easier for discerning travelers to pick the fare that suits them best – as long as they're willing to pay for it.

1 year ago

One Fallout From Long-Haul Battle on Airfares: No Free Checked Bag

One Fallout From Long-Haul Battle on Airfares: No Free Checked Bag

Micheline Maynard, Skift

Low-fare airlines got there first. Now, big carriers are launching basic economy fares across the Atlantic. Expect some confusion as their customers figure out the rules.

1 year ago

Virgin Atlantic Adds Basic Economy to Fend Off Rivals

Virgin Atlantic Adds Basic Economy to Fend Off Rivals

Christopher Jasper, Bloomberg

So much for Virgin Atlantic's old direct, fun branding. Now it has “economy delight,” "economy classic," and "economy light" tickets. It would have been clearer to call seats Cheap, Cheaper, and For Complete Cheapskates Only.

1 year ago

American Airlines Takes Basic Economy International

American Airlines Takes Basic Economy International

Grant Martin, Skift

American's bare-bones basic economy fares are about to start appearing on long-haul routes.

1 year ago