For destinations and suppliers, the roadmap is clear: embrace digital marketing, invest in cultural alignment, and remain responsive to the evolving needs of Chinese travelers. The future of outbound tourism depends on adaptability.
An asset-light Banyan Group is diversifying its portfolio across continents and traveler demographics to secure growth and minimize risks in an ever-changing market.
Air India's loyalty overhaul, now extending to Air India Express, signals its ambition to build a seamless dual-airline ecosystem. The airline is also focusing on long-haul dominance but the real challenge lies in competing with dominant foreign hubs. Can it truly shift the balance?
Hilton’s slow-and-steady approach has worked, but with travel demand booming across Asia-Pacific, especially in India and China, it might be time to speed things up.
While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to adapt. The message: Stay agile to meet the demands of a market that is regaining its momentum and redefining its priorities.
Southeast Asia’s tourism race is heating up. And with destinations like Thailand and Vietnam making strong plays, Malaysia will need to up its game. It’s also a chance for the destination to diversify its offerings and attract fresh audiences in a crowded regional race.
Oyo’s new rule reflects a tricky balance between growing its business and meeting societal expectations. It might win local approval in some markets but could turn off younger, progressive travelers.
Creador is banking on MG’s low-cost platform to shake up key markets like North Asia and Europe. The challenge? Scaling globally while keeping MG’s lean and efficient DNA intact.