Scores of Americans already use Rakuten.com for cashback without knowing it belongs to one of Japan's largest tech companies. Rakuten Travel wants to turn those shoppers into hotel guests.
Leaving financial distress behind matters, but Capital A is no longer selling an airline turnaround story, it’s pitching a diversified travel-tech future. Its bigger test is convincing global investors it is more than the airline business it left behind.
Telling the middle class to swap Bali for Kashmir sounds noble. But when a Dehradun flight costs as much as a Colombo holiday, patriotism alone won't fix the math.
Now, before we start linking this to Prime Minister Narendra Modi’s appeal to avoid foreign travel, it’s worth remembering that Air India had been warning about rising fuel costs and airspace disruptions for weeks before that call was made.
Ixigo’s latest move comes as travel apps face pressure to do more than list fares, rooms and routes. They now have to help users make decisions faster and with less friction, without sending them elsewhere for answers.
In one corner stands India’s most influential political leader appealing for no foreign travel. In the other, a middle class obsessed with global holidays, luxury getaways, and Instagram-worthy weddings abroad. The industry is caught in the middle.
IHCL survived the Iran war with its record run intact, but the episode was a sharp reminder that even India's biggest hotel company can't fully insulate itself from a war it has nothing to do with.
Indian OTAs are done competing purely on price. The new game is about how much of your travel life they can absorb before you think to look elsewhere. Partnerships and AI are the tools. The real prize? Travelers’ attention.