AI in Travel

It’s clear that there are ways in which luxury brands can differentiate their customer experience using artificial intelligence, but it will require a sophistication that is still unseen in the travel industry.

Artificial intelligence, machine learning, and more sophisticated API-connected platforms are powering better speed, relevance, and accuracy of search and automating services across all touchpoints of the traveler journey—allowing travel providers and resellers to connect with customers more efficiently.

Bots have come a long way since Alaska Airlines introduced 'Ask Jenn' about a decade ago. But they're still not perfect. At least for now, we'd rather have a human touch.

Microsoft thinks that voice-powered internet gives it a shot — via voice assistant Cortana — at upending today's travel search funnel, which is dominated by Google's search results. The theory's plausible, but Microsoft needs to move faster to win.

Today, the travel industry is mostly applying artificial intelligence (AI) to power chatbots and dynamic pricing tools. But a time-traveling cyborg tells us more innovation is coming.

If your company doesn't have an artificial intelligence-fueled chatbot, the odds are you will one day. Is your company going to sit out this trend like so many procrastinators, or resource-constrained companies, did when the first crop of mobile apps appeared? History does have a habit of repeating itself but it doesn't have to.

Corporate-booking technology vendors Serko and Concur plan to add natural language bots to their tools. Other players are likely to follow.

Facebook will be cracking down on how many ads it includes in newsfeeds, which could impact some brands' ad performance. Instagram, however, is a promising bet to make if brands are thinking longer term about ads, who they'll reach and how they'll be seen.

After years of hype, hospitality and travel companies are now delivering real added value for consumers by integrating artificial intelligence into online search and booking platforms.

CES 2017 this month in Las Vegas marked the emergence of Artificial Intelligence-integrated connectivity and voice responsiveness into the mainstream, especially in terms of smart cars and smart homes. We will soon all be basically living and driving inside our mobile phones.