Hotels
How Hotels Are Thinking About Gen AI
Many execs at hotels and online travel agencies are playing a fun game called "Guess How AI Will Disrupt Us Before It Actually Does."
AI in Travel
Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.
Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.
Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.
Podcasts
Meta’s AI-Powered Update, Choice vs. Wyndham and Travel’s New Initiative
Today's podcast looks at Skift's latest step to empower underrepresented voices, Meta's new translation tech, and a lowdown on the state of Choice and Wyndham hotel brands.
Travel Technology
Ray-Ban Meta Smart Glasses: Live AI-Powered Voice Translation Is Coming
We haven't been able to test Meta's live translation, so we can't say how seamless it will be. But development of these products is coming fast.
Online Travel
New Expedia CEO: Building Vrbo, Loyalty, and AI Tools
Some parts of Expedia Group took a hit during its recently completed tech migration, and now the new CEO is focused on rebuilding and more.
Short-Term Rentals
Airbnb’s Future: Not Just Short-Term Rentals, Not Just Travel
Airbnb CEO Brian Chesky wants to make billions of dollars from new lines of business — and they may not all be focused on travel.
Travel Technology
Mindtrip Raises $12 Million in Tough Funding Environment for AI Trip Planners
There’s no question that travel search is changing with generative AI, but the jury is out on who the big winners will be. Mindtrip is jumping onboard as travel companies attempt to seize the opportunity.
Online Travel
Redefining Hotel Search for Travel’s Experiential Era
The newest generation of AI technology is unshackling the hospitality industry from traditional search and booking. Anna Jaffe, CEO at Mobi.ai, unpacks her predictions for search's future and how hotels can better understand travelers’ needs through natural language interfaces and innovative search capabilities.
Sponsored 
Announcements
Announcing Ask Skift 2.0, the Travel Industry’s Answer Engine
Meet Ask Skift 2.0 – your upgraded guide to smarter travel knowledge, powered by years of expertise and cutting-edge AI.
Travel Technology
The New iPhone 16 Camera Button Integrates with AI. How it Works for Travelers
The new iPhone is built so that users can ask AI about visuals with the click of a button. It's still early, but the ease of use means that the iPhone could win the race to become a future AI tour guide.
Experiences
5 Key Trends in Travel Experiences
Spending on tours and activities may hit $300 billion by 2025. Expect to see more consolidation pressures, growth in demographic targeting, adoption of AI, and attempts to react to climate change.