AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift's own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Online Travel

Booking.com’s Cautious Approach to AI

Today’s edition of Skift’s daily podcast looks at Booking.com’s AI approach, U.S. visa backlogs, and hotel wellness programs.
Online Travel

Booking.com Is Wait-and-See on Generative AI

There can be value in jumping into new business opportunities right away, especially for young startups. But for established companies like Booking.com, the slow and steady approach may be best.
Business Travel

Q&A: What Today’s Cost-Conscious Corporate Travel Managers Need to Know

Despite economic headwinds, 2023 is shaping up to be a game-changing year for business travel. Automation, machine learning, and virtual cards are helping business travelers and corporate travel planners add value and flexibility to the travel journey.
Sponsored
Travel Technology

Sabre: Takeaways From Its Annual Financial Report

The way customers interact with Sabre is changing, and the company’s future depends on how it responds to those changes. Sabre in 10 years could look a lot different than Sabre today.
Online Travel

Online Travel Storytelling Spin Cycle Is Running at Full Speed

What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.