AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift's own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Experiences

Tripadvisor CEO's New Strategy Comes Into Focus

In football or soccer — pick your sport/analogy — sometimes it takes a new coach to get momentum. Under its new CEO, Tripadvisor is making significant changes to its core products.
Business Travel

Navan Upgrades its AI Chatbot to Target Corporate Travel Cost-Saving

Conversational search is an exciting space in travel, even for the somewhat tedious side of travel and expenses management, which now sees the virtual assistant role extended into a data analyst. Navan is offering predictive travel budget solutions.
Short-Term Rentals

Airbnb's AI-Driven Revolution

Today's edition of Skift's daily podcast looks at Airbnb’s next phase, Lindblad’s full cabins, and Lufthansa’s optimism.
Hotels

Beyond AI: The Rewards of a Human-Centric Hotel Career

As luxury hotels struggle to hire and retain talent, a new north star sell is necessary. Turns out great luxury brands create an incredible, well-rounded style of leadership. The appeal of caring for people will always remain relevant, even as AI disruptions ripple through other industries.