AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift's own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Online Travel

Best Time to Travel? Kayak Says Its New Tool Can Help

Customers will return to the platforms that make travel planning and booking more convenient. Maybe this tool could also capture customers who would otherwise be turned off by inflated rates.
Online Travel

Google’s New Generative AI Tools for the Travel Sector

Google may be behind OpenAi regarding generative AI, but it's getting closer to catching up. Interestingly, it used a few travel-relevant examples when demonstrating its latest batch of capabilities.