Skift • Skift Research

AI in Travel: Sentiment Survey Report

Sponsored By

Skift Research provides proprietary research, analysis, and premium data tools for travel industry leaders and their teams to better understand their industry and the outside forces driving change.

Our team uses financial and economic analysis and proprietary survey data to support qualitative observations and travel-focused forecasts. We work with more than 20 data partners from across the travel industry to provide timely insights into the performance of sectors and countries.

By combining extensive industry experience, rigorous quantitative analysis, and access to top executives at nearly every major travel company, we are able to share over 40+ comprehensive research reports annually that aim to better understand the industry and the outside forces shaping the future of travel.

Skift Research has written about the impact of Generative AI on the travel industry in a recent report, but we wanted to investigate how people working in the travel industry felt these new AI tools, like ChatGPT and its many extensions, will impact their job and company.

We asked our readers to fill in a short survey on AI in travel. The survey questions were focused on three areas:

- The impact of AI tools on respondents’ jobs

- Company’s prioritization of the development and launch of AI tools

- The impact of AI tools on the travel experience

Want more insights and data on the travel industry? Click here to subscribe to Skift Research.