AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift's own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Short-Term Rentals

Can AI Tell You if a Home is Beautiful?

Plum Guide's use of AI to evaluate home design isn't perfect – but it has shown impressive results and it's still early days.
Online Travel

Trip.com Group Tries to Balance AI Reliability and Innovation

While artificial intelligence (AI) can whip up a storm of automation and efficiency, the essence of travel lies in the good old human touch. Travel companies ought to tiptoe cautiously into the realm of AI, using it to bolster rather than banish human capabilities.
Online Travel

Priceline Partnering with Google on New AI Tools

Considering Booking Holdings' close relationship with Google historically, it's no surprise that Priceline went with Google Cloud for its generative AI integrations. Now, who's next?
Online Travel

Travel CEOs Talk Artificial Intelligence

Today's edition of Skift's daily podcast looks closer at Agoda’s competitive edge, Hostaway’s funding, and what travel leaders are saying about AI.