What Travelers Told Marriott About AI and Their Tastes in Hotels
Marriott's massive new survey of adults across Europe, the Middle East, and Africa uncovered a few trends. Staying on top of these trends is easier said than done.
AI in Travel
Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.
Expedia Bets Asian Travelers Want More Than a Bargain, Here’s What It’s Selling Instead
Expedia is not new to Asia, but its strategy here is changing. The company believes its mix of scale, data and local strategy can help it compete.
Hilton’s 41 AI Experiments and New Fee Cuts for Hotel Owners
Hilton's CEO outlined ways that AI could make it more cost effective to run his hotel business. Easier said than done, of course.
Navan’s Business Travel Customer List Includes OpenAI, Perplexity, and Anthropic: Scoop
Navan's landing of OpenAI, Perplexity and Anthropic as customers is a coup, and shows the company's offerings resonate in Silicon Valley. But Navan's revenue is also broad-based geographically.
Airbnb’s Brian Chesky: ChatGPT Can Distribute Travel, But Cutting Out OTAs Is ‘Very Difficult’
It's the existential issue the travel industry is debating: Will OpenAI and other platforms become travel booking sites? Brian Chesky doesn't think so.
Airbnb Adds Social Features to Experiences, Expands ‘Reserve Now, Pay Later’
Airbnb has a lot riding on its Experiences business. Adding a social feature is an incremental improvement, not a game changer.
How One Tech Glitch Hit Travel: 4 Facts Show AWS’ Impact on Airlines, Hotels, and OTAs
If the AWS glitch showcased anything, it was how much of the travel industry depends on Amazon’s cloud business.
United Airlines Says It Eliminated 4% of Management Jobs Due to AI
United is the first U.S. airline to publicly say that AI will lead to fewer jobs.
Southwest Just Perfectly Explained the AI Challenge for Airlines
Tech companies love to move fast, especially with AI. But airlines like Southwest have too much at stake — they don't get to break things.
Building Agentic Commerce Is ‘Imperative’ for Travel Companies
If consumers respond positively to agentic AI and if these ChatGPT apps gain traction, then travel companies will be required to develop them, just as they do today for the Apple App Store and Google Play.