AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Hotels

3 AI-Driven Insights for Hospitality Revenue Management Success in 2025

Artificial intelligence (AI) is helping hospitality revenue managers adapt to shifting consumer preferences and rising competition. With AI-enabled dynamic pricing, predictive analytics, and personalization at scale, companies can drive profitability in an unpredictable market.

Capgemini + Skift | 4 weeks ago

Sabre’s CEO Won’t Say if He’s Selling Hospitality Unit – He’s Talking Up Its Growth

Kurt Ekert says there's a lot of potential to grow Sabre's hotel and airline tech businesses, so no, it's not fully focused on distribution.

Justin Dawes | 4 weeks ago

Short-Term Rentals

Airbnb’s AI Plan: No Chatbot, More Personalization

While many other travel companies have released AI chatbots, Airbnb determined that they're not good enough.

Justin Dawes | 4 weeks ago

Expedia Group CEO Ariane Gorin standing on some steps inside a building.

Online Travel

Expedia CEO on Staying Relevant During the Age of AI

Ariane Gorin says Expedia is keeping an eye on how it needs to evolve in a world being reshaped by AI.

Justin Dawes | 4 weeks ago

Tourism

AI Could Be an ‘Existential Threat’ to DMOs. How Some Are Getting Ahead of the Curve

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

Justin Dawes | 1 month ago

Business Travel

Flight Centre Travel Group Exec on What’s Next for AI: ‘We’re Continuing to Invest’

Flight Centre has deployed several AI projects, but it's just scratched the surface.

Justin Dawes | 1 month ago

a man sitting on a yellow chair on a stage

Online Travel

Booking Holdings: How It’s Using AI at its 5 Biggest Brands

Glenn Fogel recognizes that generative AI is still young — and full of bugs — but there's no time to experiment like the present.

Justin Dawes | 1 month ago

Business Travel

Amex GBT Cuts $100 Million as Small-Business Push Hits Headwinds

There's something appealing about a business model that makes money by saving other people money. So why is Amex GBT, the largest corporate travel management company, losing money?

Sean O'Neill | 1 month ago

Travel Technology

We Tested the New ChatGPT Search Engine for a Trip to London — What Worked, What Didn’t

ChatGPT is now a better place to start making travel plans, but finalizing those plans still needs to happen the traditional way.

Justin Dawes | 2 months ago

Apps for five AI services on the screen of an iPhone

Online Travel

Hello Google, ChatGPT Just Became a Travel Search Engine

And so it begins.

Dennis Schaal | 2 months ago