AI in Travel

Meta highlighted key AI developments on its fourth-quarter 2025 earnings call in consumer, retail and developer terms. But there are obvious travel applications too, and they could solve some of the industry's toughest challenges.

The data shows the travel industry may be overestimating some strengths — and underestimating certain risks.

There's always a "pirate" in the wings when it comes to travel distribution.

Brett Keller has seen it all at Priceline, including the disruption that takes place when there are platform shifts. He thinks the AI revolution will be true to form.

Sabre’s agentic AI pushes travel agencies to rethink their roles, in a move that’s drawing both interest and unease. Here’s how the company is making that case.

Travel industry employees, whether they work for Agoda or somewhere else, need to adapt to AI workflows. If they don't they'll be obsolete and looking for new jobs.

Venue management platform iVvy is betting that faster, AI-driven responses to meeting inquiries can help venues win more group business — without giving up human control.

Ixigo has done much of the heavy lifting in the domestic market. Outbound travel, though, plays by different rules as it needs global supply and boots on the ground. An overseas acquisition makes for a far more realistic entry point.

Capital One is ambitiously building out its travel business and tech stack. It also recently acquired Discover, which will add to the mix.

A VC and Skift research analyst agreed AI will transform travel distribution. They disagreed on timing — and on whether consumers will trust a machine with their most consequential purchases.