Expedia Group CEO Ariane Gorin at Skift Global Forum 2025 addressed the impacts of the AI revolution, the company's brand strategy, and prospects for international growth, among other topics.
Expedia Group believes its tech migration has been a success, and that other innovations could boost business. CEO Ariane Gorin touched on those topics and more at the recent Skift Global Forum.
There will clearly be more pruning to come as Expedia Group expands its One Key loyalty program to Europe, and takes hard looks at its brands and operations in countries around the world.
No one ever said revamping the nuts, bolts and servers of a sprawling Expedia Group would be easy. How 2024 plays out will say a lot about whether all that toil was worth it.