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Articles tagged “apple”

Online Travel

What a Google Breakup Would Mean for Travel

Superapps and connected trips would take a hit if Google were forced to self-immolate. However, competition would flourish if authorities curtail Google bias.

Dennis Schaal, Skift | 2 years ago

What a Google Breakup Would Mean for Travel

Tourism

Russia Travel: Who’s In, Who’s Out

The global travel industry is split over doing business in Russia, although the vast majority of companies are abiding by the relevant economic sanctions. Moral outrage, self-interest, and disparate views over harming ordinary Russians are clashing big time.

Dennis Schaal | 2 years ago

Russia Travel: Who’s In, Who’s Out

Online Travel

Apple Privacy Changes Could Give More Leverage to Big Online Travel Agencies

Personalization initiatives aside, Apple's privacy changes are a great win for travelers, but a big headache for online travel companies. The result is the biggest players have the potential to gain advantage over smaller competitors.

Dennis Schaal | 3 years ago

Apple Privacy Changes Could Give More Leverage to Big Online Travel Agencies

Hotels

Airbnb Sees Opportunities in Smart Homes in Partnerships With Apple, Amazon and Google

In the long term, it's clear that Airbnb will revisit recalibrating its focus beyond stays and experiences, and will dabble in flights, hotels, and smart-home technology. It would be silly not to.

Dennis Schaal, Skift | 3 years ago

Airbnb Sees Opportunities in Smart Homes in Partnerships With Apple, Amazon and Google

Online Travel

Expedia Trims Business Units, Sees a Trio of Executive Departures

Does the reorganization and leadership shuffle make Expedia Group a proverbial lean, mean fighting machine to better compete? As with all these things, it will all depend on the execution.

Dennis Schaal, Skift | 3 years ago

Expedia Trims Business Units, Sees a Trio of Executive Departures

Online Travel

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

Sean O'Neill, Skift | 3 years ago

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns
Free Read

SkiftX

Skift Summit Video: Navigating What’s Next for OTA Marketing

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.

Rokt + Skift | 3 years ago

Skift Summit Video: Navigating What’s Next for OTA Marketing

Business Travel

Should Companies Offer ‘Hazard Pay’ to Tempt Workers to Travel Again?

Apple has reportedly offered employees a $500 daily cash bonus to fly to China. Despite a few ethical and liability questions, it's not as controversial as it sounds.

Matthew Parsons, Skift | 4 years ago

Should Companies Offer ‘Hazard Pay’ to Tempt Workers to Travel Again?

Online Travel

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

Augmented reality will remain a seldom-used novelty for at least five years. But brands ignore the tech at their peril. Innovative travel companies may find chances today for cost-effective ad campaigns via the emerging medium.

Sean O'Neill, Skift | 4 years ago

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

Online Travel

How Apple’s New Privacy Effort Will Impact Travel Marketing

Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help.

Sean O'Neill, Skift | 4 years ago

How Apple’s New Privacy Effort Will Impact Travel Marketing