Amsterdam Airport Schiphol has launched a new app for Apple Watch users that will provide them access to the latest information about their flight from their wrists.
After Peloton’s advertising fiasco, other fitness technology brands will likely step it up this season and market themselves as the “It” holiday gift. And because wearables cost so much less than a Peloton bike — even for the top-of-the-line Apple Watch — chances are they’ll see a surge in seasonal sales.
It's still too early to draw any conclusions as to which functionalities work best for travel brands on the Apple Watch, though it's clear that mapping and photos are integral to its future. But determining what information is best for a smartphone and smartwatch is still anyone's game.
From technology that lets guests unlock their rooms to boarding passes displayed on your wrist, wearables are becoming an important part of the traveler’s journey.
The introduction of the Apple Watch has benefited all digital platforms by inspiring smart companies to re-think the mobile interface. SIA clearly used the opportunity to provide useful functions for its passengers, regardless of what mobile device they rely on when they travel.
Although checking itineraries and swiping boarding passes will be the most common travel functions on Apple Watch, the ability to complete actions will likely become more important as the device's novelty wears off.