Articles tagged “Amazon Ads”

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Online Travel

Building Better Travel Loyalty Programs With Insights From Amazon and Expedia Group’s One Key Program

As brand loyalty and consumer retention become increasingly important business metrics, travel brands should consider new and innovative ways to reach and engage consumers.

Amazon Ads + Skift | 4 months ago

Building Better Travel Loyalty Programs With Insights From Amazon and Expedia Group’s One Key Program
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Online Travel

How Travel Brands Are Embracing Tentpole Shopping Moments

Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.

Amazon Ads + Skift | 6 months ago

How Travel Brands Are Embracing Tentpole Shopping Moments
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Travel Booking

How Travel Advertising Is Adapting to the Rise of Smart Homes

In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they are more receptive to brand messages.

Amazon Ads + Skift | 8 months ago

How Travel Advertising Is Adapting to the Rise of Smart Homes
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Travel Technology

Why is Streaming TV Important for Travel Advertisers?

In the era of cord cutters and endless content options, streaming TV is a great channel to reach engaged audiences. New research from Amazon Ads demonstrates why travel marketers don’t want to miss out.

Amazon Ads + Skift | 2 years ago

Why is Streaming TV Important for Travel Advertisers?