Articles tagged “Amazon Ads”

Aligning with major cultural moments can help brands connect with the right audience at the right time. Live sports, music tours, and shopping events like Prime Day can unlock huge opportunities for travel advertisers to build long-term loyalty and drive bookings.

Today’s consumers are increasingly inspired by their favorite TV shows and movies. By aligning ads with this engaging content, travel brands can reach consumers at pivotal moments in their planning journey and enhance conversion rates.

As brand loyalty and consumer retention become increasingly important business metrics, travel brands should consider new and innovative ways to reach and engage consumers.

Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.

In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they are more receptive to brand messages.

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In the era of cord cutters and endless content options, streaming TV is a great channel to reach engaged audiences. New research from Amazon Ads demonstrates why travel marketers don’t want to miss out.