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Articles tagged “alphabet”

Online Travel

Google Travel Helped Nudge Advertising and Search Revenue Into Positive Territory

Alphabet officials didn't mention ChatGPT, Bing or Microsoft during the company's first quarter earnings call. But like modern-day bards, they gave an impassioned defense of their abilities to meet the artificial intelligence challenge.

Dennis Schaal | 1 year ago

Google Travel Helped Nudge Advertising and Search Revenue Into Positive Territory

Online Travel

Google’s Travel Business Proves Stubbornly Resilient as Other Advertisers Retreated

Google is actively taking a new look at its business priorities, propelled by companywide bets on artificial intelligence. Google Travel is clearly an important part of its advertising business, but will it be as shiny as others?

Dennis Schaal | 1 year ago

Google’s Travel Business Proves Stubbornly Resilient as Other Advertisers Retreated

Online Travel

Google Flights Could Shift Strategy After Heavy Layoffs

Why doesn't Google promote Google Travel as a one-stop shop? The layoffs at Google Flights show there's too much ad revenue in play on the Google.com side of the flights business to merit such an all-in approach.

Dennis Schaal | 1 year ago

Google Flights Could Shift Strategy After Heavy Layoffs

Online Travel

Google Leveraged User Data to Dominate Online Advertising: Lawsuit

Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.

Dennis Schaal | 1 year ago

Google Leveraged User Data to Dominate Online Advertising: Lawsuit

News Blog

Travel and Retail Led Google’s Search Revenue in the Third Quarter

Although some advertisers reined in their budgets for some Google products, the company's travel and retail verticals led Google's search and other revenues in the third quarter. Couple relax on the beach in the tropical island. Source: Getty Images Parent company Alphabet recently reported that its search and other revenue categories grew 4 percent during…

Dennis Schaal | 1 year ago

Online Travel

Google Searches for Summer Trips Doubled in Q2

Searches for travel — and retail items — propelled Google's advertising business in the second quarter, although one executive acknowledged that the travel sector is "experiencing some challenges."

Dennis Schaal | 2 years ago

Google Searches for Summer Trips Doubled in Q2

Online Travel

What a Google Breakup Would Mean for Travel

Superapps and connected trips would take a hit if Google were forced to self-immolate. However, competition would flourish if authorities curtail Google bias.

Dennis Schaal, Skift | 2 years ago

What a Google Breakup Would Mean for Travel

Travel Technology

Google Parent Picks Phoenix for First Airport Trial for Waymo Driverless Cars

Waymo's test is a baby step — autonomous vehicles will serve the perimeter of the airport, avoiding the front door of terminals themselves. But it's the Alphabet unit's first foray into serving an airport. If it works, the days of driverless cars and profitable ridehailing services will edge closer.

Skift | 2 years ago

Online Travel

Google.com Gets Free Hotel Booking Links to Level Playing Field … A Tad

Pressure from regulators and maybe disgruntled partners prompted Google to add free booking links in search results and Maps in travel. Google certainly hasn't leveled the proverbial playing field among advertisers and non-advertisers, but hotels and smaller online travel agencies may see some benefit.

Dennis Schaal | 2 years ago

Google.com Gets Free Hotel Booking Links to Level Playing Field … A Tad

Online Travel

Google Sees Travel Searches Jump Sixfold Over Covid Rules Confusion

As travel demand picks up helter skelter, depending on the destination and trip mode, travel advertising has returned as a strong piece of Google's business. Among the companies that have emerged from the pandemic with momentum, you can place Google in the upper echelon.

Dennis Schaal | 2 years ago

Google Sees Travel Searches Jump Sixfold Over Covid Rules Confusion