Articles tagged “alphabet”

Booking Holdings and Expedia spend billions of dollars each year to have their websites prioritized within Google search results pages, so any overcharging would hit them hard.

As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were about to be gone but then they weren't.

As with privacy concerns, the European Union is ahead of the U.S. when it comes to regulating digital platforms such as Google. European online travel companies aren't satisfied with Google's changes — but hotels think they go too far.

No one truly knows how generative AI will shake up the travel industry. Will Google stick with advertising instead of booking? Meanwhile, Booking feels it has advantages as a booking site.

Google is flipping the script on its anti-competitive behavior in South Africa, with a partnership to bolster digital transformation in the country's tourism sector.

Google's advertising business sucked the life out of Tripadvisor and others' free search results. The issue of Google's alleged search bias and how it impacts the travel industry is not going away.

Choosing how much to advertise with Google, and where and when, can have significant financial implications. Trivago didn't jump into a new Google ad format, and got burned.

Today's edition of Skift's daily podcast looks closer at Wyndham’s earnings, Google’s travel priorities, and Royal Caribbean’s encouraging quarter.

Google's key priorities are artificial intelligence, retail, and YouTube. Travel is still an important vertical — it's just not a top focus.

The fine print would ultimately determine the financial impact of the Digital Markets Act. But the fact that Booking Holdings filed a statement from Booking.com with the U.S. Securities and Exchange Commission about it this week means it believes the repercussions could be material to its operations.