For Alaska Airlines, sudden changes to its loyalty program may be a lesson learned in how temperamental frequent flyers can be. But in the end, travel hackers will have to either play the game that the airlines create or quit.
The new Alaska Airlines brand is a case-study in getting it right. While clearly updated with a modern lines and a new palette, the new brand carries the best of Alaska Airlines' legacy in its DNA.
More passengers will be flying twenty years from now than ever in aviation's history, with projections more than doubling today's passenger numbers. Upscaling the aviation industry to meet this unprecedented demand will require new and more efficient processes, and greater investments in technology.
A smart move by LoungeBuddy to partner with a platform business travelers already use, and to create a system that's easy for staff to use so congestion can be prevented.
U.S. airlines continue to lag behind foreign carriers for on-time performance. Although Alaska Airlines continuously ranks well for the U.S., its delay percentage is still high compared to many foreign carriers.
Brands like Southwest continue to impress the industry by staying true to its values and original branding while continue to grow and occupy a larger space in the market.