Articles tagged “alaska airlines”

The new Alaska Airlines brand is a case-study in getting it right. While clearly updated with a modern lines and a new palette, the new brand carries the best of Alaska Airlines' legacy in its DNA.

More passengers will be flying twenty years from now than ever in aviation's history, with projections more than doubling today's passenger numbers. Upscaling the aviation industry to meet this unprecedented demand will require new and more efficient processes, and greater investments in technology.

As the relationship gets cozier, who knows what sort of collaboration will come next?

This short-term promotion has half-baked written all over it.

A smart move by LoungeBuddy to partner with a platform business travelers already use, and to create a system that's easy for staff to use so congestion can be prevented.

U.S. airlines continue to lag behind foreign carriers for on-time performance. Although Alaska Airlines continuously ranks well for the U.S., its delay percentage is still high compared to many foreign carriers.

Brands like Southwest continue to impress the industry by staying true to its values and original branding while continue to grow and occupy a larger space in the market.

Separate Twitter accounts for customer service, discounts, and international fans are not the norm for U.S. based airlines.

Alaska Airlines should think big about this partnership with Russell Wilson. Be creative, and throw a Hail Mary pass if you have to.

We would totally put any of these logos on a t-shirt! But seriously, airline branding is a serious multi-billion dollar matter, and smart airlines are using their distinctive logos to stand apart. Or should.