Articles tagged “alaska airlines”

Traveler loyalty is no longer strictly limited to miles or points earned and redeemed. Instead, loyalty is now based on a much bigger and more holistic picture: how engaged the customer is with the brand, the depth of the relationship built, and the customer’s lifetime value.

The airline industry was increasingly writing off global alliances before the Covid-19 pandemic hit. Now, the tables appear to be turning with Alaska Airlines accelerating its membership into Oneworld despite the crisis and carriers increasingly depending on their partners for global reach.

Covid has spiked interest in biometric technology to reduce touchpoints and speed travelers through airports. Travel tech firm Pangiam is betting this is only the beginning with the acquisition of the facial recognition system VeriScan from the Washington, D.C., airports operator.

U.S. airlines are bullish on the coronavirus recovery — finally. After a year of losses, some say the long-elusive inflection in bookings occurred in February with all eyes turned to summer when many expect large numbers of vacationers to return to the skies.

Ben Minicucci will assume the top job at Alaska Airlines in two months — not an optimal time for any CEO, let alone a new one. President Biden's pledge for wider distribution of vaccines has Miniccuci and his exec team hopeful Alaska will see even more leisure travel demand pick up starting this spring.

Alaska was the first airline to officially throw its support behind Boeing's beleaguered 737 Max after the jet was ungrounded, with commitments for 36 more aircraft. But it was a long and winding road to that decision with the seed planted in its merger with Virgin America four years earlier.

Flight crews are on the front lines of America's latest culture war: wearing masks. But even as some travelers are increasingly belligerent — even hostile — to these rules, leaders are optimistic that the new Biden administration will set the example from the top and shut down opposition.