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Articles tagged “alaska airlines”

Airlines

Alaska Airlines Works Fast to Erase Memories of Virgin America

It can take some airlines as long as a decade after a merger before they truly operate as one entity. But Alaska Airlines is working much faster to gobble up Virgin America. Part of that is because both carriers were relatively small. But by any standard, Alaska is moving quickly.

Alaska Airlines Works Fast to Erase Memories of Virgin America

Airlines

Alaska Airlines Hints It May Finally Join the Oneworld Alliance

Alaska Airlines is evolving its business as it tries to think more globally. But unlike Canada's WestJet, which went out and acquired Boeing 787s, Alaska is thinking much more prudently. That's probably the right move.

Alaska Airlines Hints It May Finally Join the Oneworld Alliance

Airlines

Alaska Is Blaming Rivals for Weakening Hawaii Business

Hawaii has been a profitable niche for Alaska Airlines for a long time. But now the market is under siege. Competitors want their slice of the profits.

Alaska Is Blaming Rivals for Weakening Hawaii Business

Airlines

Let’s Not Get Carried Away With New Airport Security Procedures

Last week's stolen plane tragedy in Seattle made for great television. It also scared some travelers. But let's call it what it was: a fluke.

Let’s Not Get Carried Away With New Airport Security Procedures

Airlines

Don’t Expect Greater Airport Security After Alaska Air Crash

Security is all about tolerances. Yes, there's probably a way to ensure that no airline employee ever steals an airplane again. But it's probably not worth instituting such procedures. This was more likely a tragic fluke than anything.

Don’t Expect Greater Airport Security After Alaska Air Crash

Airlines

Alaska Airlines Made a Costly Loyalty Mistake by Offering Too Many Free Seats

There's no doubt U.S. airlines are spooked by higher oil prices. By historical levels, they're not that bad. But perhaps they're catching carriers by surprise.

Alaska Airlines Made a Costly Loyalty Mistake by Offering Too Many Free Seats

Airlines

U.S. Airlines Lose Tolerance for Money-Losing Flights as Fuel Prices Rise

Nothing refocuses airline executives like rising fuel prices. If they continue to creep up, expect airlines to cancel more marginal routes.

U.S. Airlines Lose Tolerance for Money-Losing Flights as Fuel Prices Rise

Airlines

Alaska Airlines Will Enter Basic Economy Market Later This Year

Alaska Airlines is turning to basic economy fares to help drive additional revenue. But, hey, at least flyers will be assigned a seat when they book one of these fares, easing some of the stress that usually comes with taking the risk of flying for cheap.

Alaska Airlines Will Enter Basic Economy Market Later This Year

Airlines

Virgin America as Standalone Brand Disappears Next Week

After acquiring Virgin America, Alaska Airlines will switch to a single reservations system next week. The company is confident it will avoid some of the problems other airlines have faced after cutovers. We tend to agree. Let's hope it's a non-event.

Virgin America as Standalone Brand Disappears Next Week

Airlines

Alaska Airlines CEO Outlines New Measures to Prevent Sexual Harassment

It's nice to see Alaska Air's CEO saying all the right things about preventing sexual assault and harassment. Now let's see if the new training and procedures actually work.