Articles tagged “alaska airlines”

Accepting that there is a pilot shortage in the U.S. is only the first step to fixing the problem. The next is producing more pilots but that, even with big names like Alaska and United working on it, will take several years.

In Skift's top stories this week, Alaska Airlines launches a subscription service, Marriott Executive Chairman Bill Marriott announces he will retire in May, and Tripadvisor prepares to take Viator public.

Good morning from Skift. It's Thursday, February 17, in New York City. Here's what you need to know about the business of travel today.

Alaska Airlines's new subscription service could shift the company's sales strategy. It may push the carrier to build lifetime customer value rather than see each purchase as a one-off transaction.

A wave of CEO departures swept across the entire travel industry this year. But new names in the top office don't always translate to major changes in how some of these companies will operate going forward.

Hydrogen-electric engine developer ZeroAvia is the latest to benefit from United Airlines Ventures' largesse. It's the carrier's latest bet on a new technology in an effort to be among the first airlines to go carbon neutral.

Drawing parallels with the 1990s internet boom may seem odd, but Doug Parker thinks history will repeat itself, and more relationship building on virtual meeting platforms will only encourage more meetings in person.

Alaska Airlines is decidedly more pessimistic about the recovery after suffering a severe Delta variant setback. Despite that, the airline is pushing ahead with its fleet renewal and plans to fully restore its schedule by next summer.

Alaska Airlines pilots worked with the carrier to get federal relief and help it through the pandemic. Now, they want more benefits as the travel recovery speeds up.

The tech giant’s latest tinkering with office policies will likely chip away further at the legacy carriers' traditional corporate travel volumes.