Articles tagged “air france”

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.

Joon attracted derision when it was first launched, with many people wondering whether an airline targeting younger, cooler travelers would really work. We now have an answer.

Hospitality is a creative act and by looking at who is doing things well, the entire industry can take away some necessary inspiration as they begin to execute 2019 plans.

Anne Rigail has the key task of trying to get the unions onside in order to avert further strike action. If she succeeds, the future looks good for Air France.

New CEO Benjamin Smith is trying to do something his predecessors failed at — bring Air France and KLM closer together. The two airlines need to work in sync more if the group is going to compete better with rivals in Europe.

Employee unrest at Air France took its toll. The airline group really needs to appoint a new CEO soon so it can get back on track.

KLM CEO Pieter Elbers is honest. He knows some of his employees question why KLM, which is thriving, needs its long-term marriage to Air France. But Elbers knows that in airlines, the biggest carrier usually wins. Plus, he knows there's no other way forward. For better or worse, Air France and KLM are probably together forever.

Many airlines sell premium amenities to customers in coach. But is it worth it? Yes, these are high-margin items, but airlines don't sell that many of them. Most coach customers want only the basics and don't want to pay extra for anything.

Even if they buy first class pajamas, an upgraded meal, and an amenity kit, coach passengers still won't feel like they're in a premium cabin. But at least some airlines are giving travelers the chance to buy up to a better experience. It's cheaper than an upgrade.

Welcome to the very first Skift Airline Innovation Report. Be sure to subscribe so you can receive it every week in your inbox. We'll stay atop current industry trends, and have fun doing it.