Articles tagged “air france”

Online Travel

How to Win at Travel Marketing in the Age of Google and Expedia

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.
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Airlines

Air France Appoints First Female CEO

Anne Rigail has the key task of trying to get the unions onside in order to avert further strike action. If she succeeds, the future looks good for Air France.
Airlines

Air France and KLM Will Stay Together Despite Recent Turmoil: KLM CEO

KLM CEO Pieter Elbers is honest. He knows some of his employees question why KLM, which is thriving, needs its long-term marriage to Air France. But Elbers knows that in airlines, the biggest carrier usually wins. Plus, he knows there's no other way forward. For better or worse, Air France and KLM are probably together forever.
Airlines

Coach Passengers Can Get Premium Amenities — For a Price

Even if they buy first class pajamas, an upgraded meal, and an amenity kit, coach passengers still won't feel like they're in a premium cabin. But at least some airlines are giving travelers the chance to buy up to a better experience. It's cheaper than an upgrade.