Articles tagged “africa”

This episode of the Event Manager Podcast, by Skift Meetings, features Rick Taylor, CEO of the Business Tourism Company. Titled Africa Rising, we delve into the rise of the destinations…

The commercial success of a new franchise deal between Accor's co-working brand Wojo and Kasada Capital Management hinges on whether digital nomads can be tempted to stray from Europe.

Kenya is a case study for global tourism, striving to meet climate change goals but struggling with the expense to do that, especially coming off two incredibly tough years without business.

Ghana’s push to attract more African Americans to visit and invest makes sense, but using celebrities to drive the campaign is problematic. Not least, two years of pandemic means residents will increasingly scrutinize the tourism sector and demand a transparent, long-term plan to benefit host communities.

In Skift's top stories this week, Airbnb makes a major modification, Tripadvisor appoints a new CEO, and the endangered status of giraffes exposes the fragility of Africa's wildlife tourism.

The quiet, mesmerizing beauty of giraffes makes them marketing gold for Africa's wildlife tourism industry. But the world's tallest mammals are under threat from multiple forces, poachers, diseases, even climate change. Economics aside, conservationists are in a mad dash to hasten their decline.

Is the shoe now on the other foot? South Africa’s new tourism campaign push comes just as its industry begins to see green shoots of recovery ahead, in contrast to the uncertainty that now hangs over European destinations.

Convincing travel companies to take less commission is a tall order, especially coming out of the pandemic. But Niarra Travel believes that getting more money into the hands of local communities requires bold steps and immediate action. The severe downturn in tourism revenue and its impact on Africa's wildlife and communities means that the time is now.

It’s about time Africans were portrayed as central protagonists in the exploration of their own backyards. But Uganda’s new campaign also shows how African destinations can stand out more sustainably — pushing for local and regional tourism short-term, and preparing for more adventure and community-based tourism down the road.

Ghana's success in attracting members of the African diaspora to visit should drive its neighbors to develop similar strategies. They can see there's enormous amounts of money to be made from a lucrative African American market re-energizing from the pandemic as tourists are eager for travel to the continent.