Articles tagged “advertising”

TripAdvisor is overly dependent on two customers, and as the competitive picture changes, this could be a big challenge for TripAdvisor.

Travel ads targeting business travelers want to appear as leisure-friendly as possible since it’s tough to inspire excitement with clips of board meetings and boxed lunches.

Louisiana timed the new campaign just as its two major events for 2013 came to an end in an attempt to keep the momentum going and incoming visitor numbers rolling.

This new American is proud of the history each of its airlines brings and will likely play itself up as the ultimate U.S. airline based off its collective legacy in the industry.

The other shoe just dropped. TripAdvisor has the global scale to be a leading hotel metasearch player if it doesn't scare off its largest customers.

Travora management ran the company into the ground, and its consumer sites languished and will die.

A few travel companies can afford a Super Bowl ad at $3.8 million for 30 seconds, but is it really worth it? Perhaps, as they can be part of integrated, digital marketing campaigns, but no travel companies bit on that premise this year.

If Jamaicans aren't insulted by the ad and can get some tourism benefit from it, then it's all good. Jamaica, no problem.

This week’s roundup really showcases how every element of a video from the music and transition speeds to choosing between visuals of people or landscapes sets the tone for a destination or activity.

Turkish Airlines pimps out famous athletes, Air New Zealand sets up its pervy puppet with Lohan, Norway plays off Edvard Munch’s Scream, and so go travel companies’ viral ad attempts.