Onefinestay's parent company, Accor, and homesharing juggernaut, Airbnb, aren't the only companies interested in the traditional vacation rental market.
Leave it to AccorHotels to be a pioneer. Whether it's buying an alternative accommodations provider like onefinestay or adding independent hotels to its online booking channels, the company isn't afraid to pilot new concepts and ways of doing things.
AccorHotels' investments in the sharing economy continue to expand, and as the only major global hotel company investing so directly into the alternative accommodations sector, the company seems well positioned to adapt and grow with this "new normal" in the lodging space.
Because the rewards are so big, luxury is always a noisy sector. Accor is smart to give the group its own CEO while it continues to acquire companies and focus on integration.
It’s been a very busy year for AccorHotels with deals made across a number of seemingly disparate segments. The price paid is relatively low and depending on how successfully Banyan Tree expands, could prove a shrewd move.
Accor has demonstrated it's serious about getting ahead of the curve across many growing and emerging verticals in hospitality and its acquisition of John Paul is one way for the company to better manage the different guest experiences and create a common concierge platform for all brands.
AccorHotels continues to make strategic investments that attempt to round out its overall portfolio. Investing in a boutique chain like Germany's 25hours is a good way to grow its boutique and lifestyle hotel offerings.
Many companies, regardless of industry, could learn a lesson from these hotel organizations about how to make their employees feel valued, recognized, and rewarded for their hard work. And it's notable that of the 25, three are hospitality companies on this year's Fortune list.