Articles tagged “accor”

Ok, lets top this: Shetland ponies, goat-on-a-horse and now Ibis bunnies. What could be a cuter, and hence more viral, travel brand?

The term "bleisure" is what some travel experts would describe as "sterrible" (a combo of "silly" and "terrible") and simply "lunimaginative" ("lazy" meets "unimaginative").

How many other biased hoteliers are lurking around TripAdvisor? The site’s rules state reviews from hotel employees aren’t permitted, but their enforcement can be lax and is one of its biggest shortcomings.

Accor is pursuing an asset sell-off similar to many other hotel brands, but that's not enough to placate the ratings agency.

Despite their practicality, mid-range hotels will always be the odd man out in a city that serves to remind the rest of the world what opulence is all about.

Accor has built its business by focusing on its low-and mid-price brands in non-marquee destinations. Matching this strategy with the growth of Indonesia's middle class and Southeast Asia's booming low-cost carriers is a winning combination.

Diversifying away from Europe is the way to go for Accor, and its brands are known in Asia and Middle East, more so than say United States. It sold off Motel 6 earlier this year in U.S. and looking for more mid-scale and upscale brands there.

It is doubtful that business travelers would be rallying around a call for free Wi-Fi at the very economy-class Motel 6, but what-the-heck, Accor should liberate the Wi-Fi there, as well.