Articles tagged “accor”

Does Accor's new streamlined check-in process in practice as advertised? We're not sure, but it potentially is a great way to personalise service and make a lasting impression with the guest.

In today's global world, it's not enough to simply transplant a brand concept in a new country and call it expansion. Brands need to find the balance between maintaining their core principles and adopting to local expectations that resonate with their targeted customers.

For a company with few physical assets, Airbnb demands a high value for its listings. But this value reveals more about how the lodging economy is evolving more than it tells us about what the sharing economy leader is really worth.

Ok, lets top this: Shetland ponies, goat-on-a-horse and now Ibis bunnies. What could be a cuter, and hence more viral, travel brand?

The term "bleisure" is what some travel experts would describe as "sterrible" (a combo of "silly" and "terrible") and simply "lunimaginative" ("lazy" meets "unimaginative").

How many other biased hoteliers are lurking around TripAdvisor? The site’s rules state reviews from hotel employees aren’t permitted, but their enforcement can be lax and is one of its biggest shortcomings.

Accor is pursuing an asset sell-off similar to many other hotel brands, but that's not enough to placate the ratings agency.

Despite their practicality, mid-range hotels will always be the odd man out in a city that serves to remind the rest of the world what opulence is all about.