Articles tagged “accor”

Just think of all the data AccorHotels can mine by giving loyalty members a few points for their thoughts.

Because Oasis Collections provides local destination representatives to welcome guests at its listings, and also act as private concierges, that made the company attractive to Accor because it's easier to control the quality and uniformity of the guest experience to a degree.

Hotel loyalty programs are facing a period of dramatic change, driven by recent devaluations of member points and picky travelers that are less loyal than ever.

Mergers, killing brands, globalization, and an ongoing fear of Airbnb and its ilk will keep 2016 interesting and prepare the industry for a bit of needed evolution.

AccorHotels is one of the smarter travel brands right now. Its larger rivals should take note.

Accor CEO Sebastien Bazin thinks the hotel industry has failed to get a wake-up call over the last 15 years and has missed out on wave after wave of digital innovation. He's saying all the right things about Accor addressing these past shortcomings, although the jury is still out on how much he'll be able to accomplish.

The tourism industry is starting to bounce back after Covid; for the big hotel brands, growth is on the agenda.

TripAdvisor has scaled up Instant Booking fairly rapidly. Google's addition of AccorHotels' brands shows that Google can do likewise.

The emergence of TripAdvisor as a viable booking site is a wake-up call to Expedia and the Priceline Group, who have been TripAdvisor's largest advertisers in recent years. It wouldn't be surprising to see them cut the spending spigot a bit.

Airbnb's capability for growth is much greater than any traditional hotel chain but it can also disappear faster than you can type "enforcement of municipal zoning and/or condo board rules."