Articles tagged “accor”

Accor has built one of the industry’s most complex brand portfolios, with more brands than any major hotel group. It uses lifestyle, soft brands, and regional depth to stay competitive across markets.

A junk fee reckoning is underway. Accor has joined Marriott, Hilton, and Hyatt in changing their disclosure policies this year.

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Accor revealed the portfolio growth and development momentum of its ibis Styles brand in Europe, with 20 hotels opened and 16 hotels signed under the ibis Styles brand in 2023 to date.

In today’s increasingly competitive branded residential market, Accor is banking on the idea that investment partners and home buyers want to align with hotel brands that offer turnkey support at every phase, from planning and design to sales and operations.

More travel companies are investing in the potential for an AI-powered overhaul of both customer sales and internal operations.

The relatively recent popularization of local and authentic experiences is nothing new to Accor’s midscale Mercure brand, which is celebrating five decades of championing local communities and cultures with a bucket list of some of the world’s best food and beverage experiences.

Gilda Perez-Alvarado will become CEO of Orient Express and Omer Acar takes the lead of Raffles and Fairmont.

Accor said on Thursday it would appoint Gilda Perez-Alvarado as CEO of Orient Express, its luxury hotel brand, effective January 1.

Accor has announced the signing of the first Tribe Nation hotel in China, in partnership with Guiyang Chengnan Investment and Development Company Ltd.