Business Travel
Hotels Experiment With Pop-Ups to Attract New Audiences
Given that luxury is all about rarity, it's no wonder that pop-ups of all sorts are creeping into the high-end arena. In the world of hospitality, basic pop-up accommodations have been springing up at festivals like Coachella for awhile. But more elaborate, ephemeral digs are only now starting to pop up in unexpected places around the world.
Laura Powell, Skift | 6 years ago
