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A new report from Skift and PwC offers a practical guide to keeping pace with today's fast-moving travel landscape, helping brands stay ahead of shifting traveler needs.

The most important travel industry trends for 2026 are at the core of how Qiddiya City is designing experiences, attracting visitors, and shaping the city itself. These lessons from the world’s first city built for play will have an indelible impact on the future of the industry.

Winter is becoming a high-intent season for the travel industry. Changing traveler habits and shorter planning cycles are creating new opportunities for travel brands prepared to engage people across a compressed booking window.

Independent hotels are winning over travelers who crave authenticity, but scale still matters. The Set bridges that gap, giving small luxury brands global reach without sacrificing their individuality.

As Trip.com further expands into Europe and North America, the company is leveraging learnings from its work in the Asia-Pacific region. Road-tested strategies around customer service, localization, partnerships, and industry collaboration are propelling Asia’s leading travel service provider into its next era.

A new research report from Skift and Amazon Ads reveals key indicators signaling a significant mindset shift among U.S. travelers and its implications for marketers and advertisers.

Travel brands are evolving far beyond selling seats and hotel rooms. The blueprint for diversified growth is not just about what’s offered but also how partnerships, technology, and organizational culture are strategically set up to experiment, scale, and implement.

Shifts in global tourism patterns around the love of sports and athletic activities are occurring simultaneously with Qiddiya City’s rise from the ground up, just 40 minutes from Riyadh. The destination “built for play” is at the center of a critical moment emblematic of the future of travel.

Since 1859, the Pullman name has been synonymous with a pioneering spirit. This month, Accor is officially relaunching the Pullman brand, rejuvenating that historic legacy to serve the modern blended traveler and redefine the possibilities of premium hospitality.

Personalization is now a core driver of revenue in travel — but most brands still struggle to deliver it at scale. Despite vast amounts of customer data, many organizations lack…

No brand is more synonymous with the growth of modern Chinese travel than Hanting Hotels. As both the world’s largest hotel brand and a national icon, Hanting is celebrating its 20th anniversary by sharing its roadmap to making quality hospitality accessible for all.

DCT Abu Dhabi is betting big on the travel trade by training thousands of agents and expanding global partnerships to put human expertise at the center of its tourism growth strategy.