Red Sea Global Partner Content

Balancing tourism with sustainability is no small feat, but Red Sea Global has shown it’s up to the challenge. At this year’s Skift Global Forum East, Rosanna Chopra discussed how the company’s commitment to responsible travel is shaping Saudi Arabia’s Red Sea coast into a global destination for luxury and exploration.

As the global demand for nature-based travel gains momentum, Red Sea Global is merging sustainable tourism with proactive marine conservation to engage and educate visitors.

While many developers view disability access as a regulatory requirement, Red Sea Global is tapping into its economic and social potential by creating inclusive experiences to capture a growing market.

In this video from the Skift Global Forum East 2023, Tracy Lanza from Red Sea Global highlights how ambitious tourism development can blend luxury with regenerative practices, showcasing the potential for large-scale developments to not only coexist with but actively improve environments.

As Red Sea Global opens its first destination, it’s moving the needle from traditional sustainability to regeneration. The focus on regeneration marks a shift in industry standards, with potential lessons on how tourism can more actively benefit local communities and environments.

Regenerative tourism is moving from buzzword to blueprint. As travelers increasingly seek eco-friendly options, the focus is expanding from environmental sustainability to creating a lasting impact on local communities and ecosystems.

Travel's focus on sustainability is giving way to the more impactful concept of regeneration. Luxury travel, too, is stepping up, looking beyond minimizing harm to actively restoring and improving ecosystems. The challenge lies in execution, where real-world impact will define success.

In this video from Skift Global Forum East 2022, we hear from Nicholas King, group chief development officer of Red Sea Global, about how the company’s newest coastal developments in Saudi Arabia go beyond sustainability into regenerative tourism to meet travelers’ demand for luxurious, yet environmentally-friendly, experiences.