In this video:
- Travel recovery: A broad look at an industry rebound in the wake of Covid-19
- Insights on traveler intent and sentiment: What are the motivations of those who’re looking to travel again soon; and
- Creative guidelines: Insights-led best practices for engaging with travelers on the road to recovery and safely welcoming back visitors when the time is right.
Understanding the attitudes and motivations of those who will be looking to travel again soon is critical to creating connections between advertisers and travelers as they dream, consider, and book their next trip.
In this Skift Global Forum presentation we hear from Monya Mandich, Expedia Vice President, Marketing, about the information and considerations that will drive travel decisions now and into the future.