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Skift Global Forum Recap: Taking Traveler Personalization to the Next Level

Skift Global Forum Recap: Taking Traveler Personalization to the Next Level

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Personalization is already a critical component of today’s travel industry business strategy. But as we learned from this Skift Global Forum panel, the industry now needs to evolve beyond personalization to embrace “hyper-relevance,” a practice where companies use customer insights to better serve the constantly changing needs of travelers.

1 year ago

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Why Hamburg is Europe’s Most Innovative City for Meetings and Events

Why Hamburg is Europe’s Most Innovative City for Meetings and Events

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Hamburg is home to Europe's largest urban redevelopment, which the city and convention bureau are leveraging as a test laboratory for the future of urban mobility, livability, placemaking, and community engagement.

1 year ago

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Expanding the Economic and Social Impacts of Conventions

Expanding the Economic and Social Impacts of Conventions

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PCMA CEO Sherrif Karamat is guiding the meetings and events industry toward a future where conventions are better leveraged as platforms for long-term economic development and inclusive social progress.

1 year ago

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The Digital Strategies Helping Cities Connect with Locals and Visitors

The Digital Strategies Helping Cities Connect with Locals and Visitors

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Municipal city governments have been investing heavily in smart city technologies, but in many different ways. Bloomberg Associates' new research puts forth some best practices to help cities learn how others are using various digital tools to engage locals and visitors effectively.

1 year ago

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Fort Worth Invested Big in SXSW to Show the World It’s Not a Dallas Suburb

Fort Worth Invested Big in SXSW to Show the World It’s Not a Dallas Suburb

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It makes sense that the City of Fort Worth and Visit Fort Worth leveraged SXSW's cool factor and global tech audience to help reposition the destination brand around innovation and creativity. The question now is how to keep that momentum going moving forward.

2 years ago

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IBM’s New Watson Assistant Helps Hotels Build Smarter Voice and Chat Platforms

IBM’s New Watson Assistant Helps Hotels Build Smarter Voice and Chat Platforms

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Hotels can now create their own brand-specific digital assistants with IBM's new Watson Assistant because they can white label the artificial intelligence platform. Hotel operators also keep their own data, versus giving it away to a company like Amazon, which IBM says provides a new level of brand intimacy and trust.

2 years ago

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From Place to Platform: The Rise of Smart Neighborhoods

From Place to Platform: The Rise of Smart Neighborhoods

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The intense focus on smart city design and development today needs to be explored through the lens of neighborhoods to make the theme more approachable for mainstream conversation and community engagement.

2 years ago

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Why a Glasgow Architecture Conference Focused on Its Legacy Impact

Why a Glasgow Architecture Conference Focused on Its Legacy Impact

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This conference planner sums it up best: “So many times an organization comes into a city, invades it for a few days, and then leaves. For us, we relied on the universities, pulling their knowledge and access to people, to create what we hope is a long-lasting conversation about the future of cities between us and the people of Glasgow.”

2 years ago

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Tourism Vancouver’s CEO on Steering The Future of Urban Travel

Tourism Vancouver’s CEO on Steering The Future of Urban Travel

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Many heavily visited cities have a whole host of issues to collectively address based on the challenges of overtourism and the opportunities provided by new connectivity platforms. Here's a deep-dive masterclass on how Vancouver is tackling the future.

2 years ago

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Washington, D.C. Doubles Down on its ‘Inclusive Innovation’ Message at SXSW

Washington, D.C. Doubles Down on its ‘Inclusive Innovation’ Message at SXSW

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The mayor and economic development leaders in Washington, D.C. are using SXSW as a platform to promote how the city supports female and minority entrepreneurs, more so than most U.S. cities.

2 years ago

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Portland Embraces Its Local Maker Culture to Win Over Meeting Planners

Portland Embraces Its Local Maker Culture to Win Over Meeting Planners

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Travel Portland's convention sales team is promoting the idea that "individuals attract individuals" to show conference planners how the city celebrates a diverse spectrum of local makers with a unique and creative point of view.

2 years ago

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Nashville’s Convention Business is Booming Thanks to Its Music Industry Branding Strategy

Nashville’s Convention Business is Booming Thanks to Its Music Industry Branding Strategy

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Nashville's rise as a trendy convention destination illustrates why city branding should focus on the individual stories and spirit of the local community and indie entrepreneurs to help differentiate the urban visitor experience.

2 years ago