SkiftX
There are a lot of unknowns when it comes to what the next six months of travel are going to look like. New research from Twenty31 helps to decode how U.S., UK, and Canadian travelers are thinking about their upcoming plans as the Covid-19 pandemic continues to be top of mind.
4 weeks ago
SkiftX
In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.
2 months ago
SkiftX
The COVID-19 pandemic has proven that the future of travel will be built through an open exchange of informed opinions, ideas, and perspectives from those on the front lines of the industry. SkiftX is taking our own approach by gathering community perspectives from our influential audience of travel leaders.
2 months ago
SkiftX
SkiftX helps brands make smart decisions that shape the future of travel. While we don’t necessarily know what the future of travel will look like over the next few years, we’re working with our partners to help define a stronger path forward, together.
3 months ago
SkiftX
Personalization is already a critical component of today’s travel industry business strategy. But as we learned from this Skift Global Forum panel, the industry now needs to evolve beyond personalization to embrace “hyper-relevance,” a practice where companies use customer insights to better serve the constantly changing needs of travelers.
2 years ago
SkiftX
Hamburg is home to Europe's largest urban redevelopment, which the city and convention bureau are leveraging as a test laboratory for the future of urban mobility, livability, placemaking, and community engagement.
2 years ago
SkiftX
PCMA CEO Sherrif Karamat is guiding the meetings and events industry toward a future where conventions are better leveraged as platforms for long-term economic development and inclusive social progress.
2 years ago
SkiftX
Municipal city governments have been investing heavily in smart city technologies, but in many different ways. Bloomberg Associates' new research puts forth some best practices to help cities learn how others are using various digital tools to engage locals and visitors effectively.
2 years ago
SkiftX
It makes sense that the City of Fort Worth and Visit Fort Worth leveraged SXSW's cool factor and global tech audience to help reposition the destination brand around innovation and creativity. The question now is how to keep that momentum going moving forward.
2 years ago
SkiftX
Hotels can now create their own brand-specific digital assistants with IBM's new Watson Assistant because they can white label the artificial intelligence platform. Hotel operators also keep their own data, versus giving it away to a company like Amazon, which IBM says provides a new level of brand intimacy and trust.
2 years ago
SkiftX
The intense focus on smart city design and development today needs to be explored through the lens of neighborhoods to make the theme more approachable for mainstream conversation and community engagement.
2 years ago
SkiftX
This conference planner sums it up best: “So many times an organization comes into a city, invades it for a few days, and then leaves. For us, we relied on the universities, pulling their knowledge and access to people, to create what we hope is a long-lasting conversation about the future of cities between us and the people of Glasgow.”
2 years ago
