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Destinations, Take Note: Americans Are More Likely Than Canadians and Brits to Keep Travel Plans

Destinations, Take Note: Americans Are More Likely Than Canadians and Brits to Keep Travel Plans

SkiftX

There are a lot of unknowns when it comes to what the next six months of travel are going to look like. New research from Twenty31 helps to decode how U.S., UK, and Canadian travelers are thinking about their upcoming plans as the Covid-19 pandemic continues to be top of mind.

4 weeks ago

Skiftx Original
5 Ways to Successfully Pivot Travel Marketing During Covid-19

5 Ways to Successfully Pivot Travel Marketing During Covid-19

SkiftX

In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.

2 months ago

Skiftx Original
Prioritizing Community, Curiosity, and an Open Exchange of Ideas to Define Travel’s Future

Prioritizing Community, Curiosity, and an Open Exchange of Ideas to Define Travel’s Future

SkiftX

The COVID-19 pandemic has proven that the future of travel will be built through an open exchange of informed opinions, ideas, and perspectives from those on the front lines of the industry. SkiftX is taking our own approach by gathering community perspectives from our influential audience of travel leaders.

2 months ago

Skiftx Original
How Skift’s In-House Content Studio Is Helping Travel Brands Navigate COVID-19

How Skift’s In-House Content Studio Is Helping Travel Brands Navigate COVID-19

SkiftX

SkiftX helps brands make smart decisions that shape the future of travel. While we don’t necessarily know what the future of travel will look like over the next few years, we’re working with our partners to help define a stronger path forward, together.

3 months ago

Skiftx Original
Skift Global Forum Recap: Taking Traveler Personalization to the Next Level

Skift Global Forum Recap: Taking Traveler Personalization to the Next Level

SkiftX

Personalization is already a critical component of today’s travel industry business strategy. But as we learned from this Skift Global Forum panel, the industry now needs to evolve beyond personalization to embrace “hyper-relevance,” a practice where companies use customer insights to better serve the constantly changing needs of travelers.

2 years ago

Skiftx Original
Why Hamburg is Europe’s Most Innovative City for Meetings and Events

Why Hamburg is Europe’s Most Innovative City for Meetings and Events

SkiftX

Hamburg is home to Europe's largest urban redevelopment, which the city and convention bureau are leveraging as a test laboratory for the future of urban mobility, livability, placemaking, and community engagement.

2 years ago

Skiftx Original
Expanding the Economic and Social Impacts of Conventions

Expanding the Economic and Social Impacts of Conventions

SkiftX

PCMA CEO Sherrif Karamat is guiding the meetings and events industry toward a future where conventions are better leveraged as platforms for long-term economic development and inclusive social progress.

2 years ago

Skiftx Original
The Digital Strategies Helping Cities Connect with Locals and Visitors

The Digital Strategies Helping Cities Connect with Locals and Visitors

SkiftX

Municipal city governments have been investing heavily in smart city technologies, but in many different ways. Bloomberg Associates' new research puts forth some best practices to help cities learn how others are using various digital tools to engage locals and visitors effectively.

2 years ago

Skiftx Original
Fort Worth Invested Big in SXSW to Show the World It’s Not a Dallas Suburb

Fort Worth Invested Big in SXSW to Show the World It’s Not a Dallas Suburb

SkiftX

It makes sense that the City of Fort Worth and Visit Fort Worth leveraged SXSW's cool factor and global tech audience to help reposition the destination brand around innovation and creativity. The question now is how to keep that momentum going moving forward.

2 years ago

Skiftx Original
IBM’s New Watson Assistant Helps Hotels Build Smarter Voice and Chat Platforms

IBM’s New Watson Assistant Helps Hotels Build Smarter Voice and Chat Platforms

SkiftX

Hotels can now create their own brand-specific digital assistants with IBM's new Watson Assistant because they can white label the artificial intelligence platform. Hotel operators also keep their own data, versus giving it away to a company like Amazon, which IBM says provides a new level of brand intimacy and trust.

2 years ago

Skiftx Original
From Place to Platform: The Rise of Smart Neighborhoods

From Place to Platform: The Rise of Smart Neighborhoods

SkiftX

The intense focus on smart city design and development today needs to be explored through the lens of neighborhoods to make the theme more approachable for mainstream conversation and community engagement.

2 years ago

Skiftx Original
Why a Glasgow Architecture Conference Focused on Its Legacy Impact

Why a Glasgow Architecture Conference Focused on Its Legacy Impact

SkiftX

This conference planner sums it up best: “So many times an organization comes into a city, invades it for a few days, and then leaves. For us, we relied on the universities, pulling their knowledge and access to people, to create what we hope is a long-lasting conversation about the future of cities between us and the people of Glasgow.”

2 years ago