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Personalization is already a critical component of today’s travel industry business strategy. But as we learned from this Skift Global Forum panel, the industry now needs to evolve beyond personalization to embrace “hyper-relevance,” a practice where companies use customer insights to better serve the constantly changing needs of travelers.
1 year ago
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Hamburg is home to Europe's largest urban redevelopment, which the city and convention bureau are leveraging as a test laboratory for the future of urban mobility, livability, placemaking, and community engagement.
2 years ago
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PCMA CEO Sherrif Karamat is guiding the meetings and events industry toward a future where conventions are better leveraged as platforms for long-term economic development and inclusive social progress.
2 years ago
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Municipal city governments have been investing heavily in smart city technologies, but in many different ways. Bloomberg Associates' new research puts forth some best practices to help cities learn how others are using various digital tools to engage locals and visitors effectively.
2 years ago
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It makes sense that the City of Fort Worth and Visit Fort Worth leveraged SXSW's cool factor and global tech audience to help reposition the destination brand around innovation and creativity. The question now is how to keep that momentum going moving forward.
2 years ago
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Hotels can now create their own brand-specific digital assistants with IBM's new Watson Assistant because they can white label the artificial intelligence platform. Hotel operators also keep their own data, versus giving it away to a company like Amazon, which IBM says provides a new level of brand intimacy and trust.
2 years ago
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The intense focus on smart city design and development today needs to be explored through the lens of neighborhoods to make the theme more approachable for mainstream conversation and community engagement.
2 years ago
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This conference planner sums it up best: “So many times an organization comes into a city, invades it for a few days, and then leaves. For us, we relied on the universities, pulling their knowledge and access to people, to create what we hope is a long-lasting conversation about the future of cities between us and the people of Glasgow.”
2 years ago
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Many heavily visited cities have a whole host of issues to collectively address based on the challenges of overtourism and the opportunities provided by new connectivity platforms. Here's a deep-dive masterclass on how Vancouver is tackling the future.
2 years ago
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The mayor and economic development leaders in Washington, D.C. are using SXSW as a platform to promote how the city supports female and minority entrepreneurs, more so than most U.S. cities.
2 years ago
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Travel Portland's convention sales team is promoting the idea that "individuals attract individuals" to show conference planners how the city celebrates a diverse spectrum of local makers with a unique and creative point of view.
2 years ago
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Nashville's rise as a trendy convention destination illustrates why city branding should focus on the individual stories and spirit of the local community and indie entrepreneurs to help differentiate the urban visitor experience.
2 years ago
