Singapore Tourism Board

Cities Are Leveraging Their Cultural DNA to Connect With Travelers’ Passions

Singapore Tourism Board + Skift

Singapore Tourism Board's new "Passion Made Possible" platform represents a pivotal shift in destination marketing taking place worldwide. Instead of telling travelers where they can go or what they can do, the new strategy is about inspiring people to imagine who they can be.

4 months ago

Digging Deeper Into the Traveler Shift Toward Meaning, Purpose, and Fulfillment

Singapore Tourism Board + Skift

Some might feel that the idea of transformative travel can easily be dismissed as marketing hype. But data shows that more and more, customers are seeking out these types of experiences in their actual travels.

4 months ago

New Skift Report: The Rise of Transformative Travel

Singapore Tourism Board + Skift

The idea of “transformative travel” is taking hold of the travel industry and catching on with travelers across all consumer segments. We set out to find what’s driving this traveler shift toward self-actualization and what this means for travel brands.

5 months ago