MediaAlpha Partner Content

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Online Travel

How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem

Travel comparison advertising, which typically operates in an opaque marketplace, is all too often inefficient for travel publishers and advertisers. Bringing real-time, transparent bidding into the fold can help solve for this.

MediaAlpha + Skift | 5 years ago

How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem
Free Read

Online Travel

CEO Interview: The Need for Transparency in Travel Search Advertising

The word “transparency” is one of those buzzwords that ad networks love to throw around –– but most traditional networks still operate in a black box that makes smart media buying difficult for travel brands. MediaAlpha wants to fix this.

MediaAlpha + Skift | 6 years ago

CEO Interview: The Need for Transparency in Travel Search Advertising