Expedia Group Partner Content

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Online Travel

Boosting Revenue During Cultural Events: A New Era for Travel Marketing? 

If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events.

Boosting Revenue During Cultural Events: A New Era for Travel Marketing? 
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Online Travel

Q&A: Why Vrbo’s New Brand Campaign Is Spotlighting Trust, Transparency, and Consistency

Do vacation rental travelers prefer consistent experiences over quirky stays? Vrbo is betting they do, with a new brand campaign that aims to outshine the competition by highlighting traditional properties, price transparency, and loyalty rewards.

Q&A: Why Vrbo’s New Brand Campaign Is Spotlighting Trust, Transparency, and Consistency
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Travel Booking

New Report: Unpacking the Need-to-Know Trends from Expedia Group

Curious which trends will drive consumer travel interest in 2024? Expedia Group’s “Unpack ‘24” report offers actionable insights to help travel companies align with an array of offbeat trends and connect with travelers.

New Report: Unpacking the Need-to-Know Trends from Expedia Group
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Online Travel

Q&A: How Vrbo Is Building Trust With Vacation Rental Guests and Partners

Growth in the vacation rental sector has surpassed pre-pandemic levels and shows no signs of slowing. Leveling up the traveler experience through consistency, reliability, and transparency will help hosts and online travel agencies (OTAs) stand out in the crowded space.

Q&A: How Vrbo Is Building Trust With Vacation Rental Guests and Partners
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Travel Booking

New Research: Uncovering How Travelers Plan and Book Online

Expedia Group’s new “The Path to Purchase” report provides actionable insights to help travel companies inspire, engage, and convert travelers at each stage in the online shopping journey.

New Research: Uncovering How Travelers Plan and Book Online
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Tourism

New Travel Rewards Insights: Discovering What Consumers Value Most

Findings from Expedia Group’s March 2023 research can help travel providers deepen their understanding of traveler priorities around loyalty rewards — including price discounts and the flexibility to use rewards across brands and different trip elements like hotels, flights, car rentals, and activities.

New Travel Rewards Insights: Discovering What Consumers Value Most
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Travel Booking

New 2023 Research: Exploring Gaps Between Traveler Expectations and Industry Perceptions

As travel returns, Expedia Group’s Traveler Value Index 2023 examines the need-to-know changes taking place within the industry — from the perspective of both consumers and travel professionals — and provides actionable insights to guide decision makers in the year ahead.

New 2023 Research: Exploring Gaps Between Traveler Expectations and Industry Perceptions
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Airlines

Air Travel in 2022: Insights From an Expedia Group Executive

As air travel continues to rebound, Expedia Group offers crucial insights into buyer behavior and consumer demand as the industry readies for 2022.

Air Travel in 2022: Insights From an Expedia Group Executive