As market demand for customized hospitality solutions increases, hoteliers are embracing diversification of offerings to meet shifting traveler preferences and capture new growth opportunities.

In a bid to tackle the challenges posed by an influx of tourists in 2023, Lanzarote is redefining its tourism strategy to prioritize sustainability. Turismo Lanzarote CEO Héctor Fernández Manchado shares his insights on the island’s initiatives to balance growth with environmental protection and future opportunities for responsible tourism.

Chris Hartley and Kristi Gole of Global Hotel Alliance took the stage at Skift Global Forum to discuss how collaborating with other independent hotels increases small brands’ access to customers, technology solutions, and loyalty benefits, all without sacrificing their individuality.

Careful planning is required to balance a surge in heritage tourism with the delicate responsibility of protecting the historic sites that hold so much appeal. At this year’s Skift Global Forum, Melanie de Souza of the Royal Commission for AlUla discussed the region’s blueprint for sustainable heritage travel in the modern age.

In recent years, both the timeshare experience and the demographics of timeshare ownership have evolved considerably. At Skift Global Forum, ARDA CEO Jason Gamel explored how the vacation ownership industry is innovating, modernizing, and expanding its offerings to satisfy the expectations of today’s travelers.

At the Skift Global Forum in New York, we polled travel industry decision-makers to determine how they approach the rise of experiences, how they think about shifting traveler behaviors, and how technology impacts modern booking processes.

Juggling too many loyalty programs? You’re not alone. A new survey from IAG Loyalty shows consumers want more flexibility and simplicity in their loyalty programs, highlighting the benefits of a consolidated loyalty currency. To maximize profitability, business leaders must understand how to meet this demand.

Following years of stagnant innovation, flight search is on the cusp of becoming a richer experience. Through the use of AI, airlines and ticket sellers can close decades-old gaps between what travelers expect and what companies have been able to deliver.

Airline revenue management is undergoing a significant transformation powered by AI and machine learning. By forecasting demand and offering personalized pricing, the PROS Willingness-to-Pay (WTP) model can help airlines enhance both revenue and customer satisfaction.

As data usage grows, cost savings and convenience are increasingly pushing travelers to adopt eSIM solutions. For Nomad, this means an opportunity to lead the shift toward flexible data services.